The second training course in marketing and sales at Kamran Training Center concluded on Wednesday in the capital Sana'a, after a four-day program designed for 20 employees from Kamran Company for Industry and Investment.
The course, organized in cooperation with the company's training department and funded by the Skills Development Fund, focused on equipping participants with advanced skills in areas like competitive marketing strategies, professional marketing plan design, sales goal setting, and market segmentation.
In his closing remarks, Mohammed al-Dawla, Chairman of the Board of Kamran Company, emphasized the crucial role of training in the development of the company's staff, highlighting that employees are the cornerstone of progress in any sector.
He expressed the company's commitment to offering ongoing training programs across various fields, including administration, finance, commerce, and technology.
Al-Dawla also encouraged participants to implement the newly acquired knowledge and leverage modern technologies in their marketing efforts.
Dr. Mohammed al-Madani, Director General of Financial and Administrative Affairs, and Abdullah Mahdi, Director General of Commercial Affairs, both underscored the importance of adapting to technological advancements to enhance business and marketing practices.
Abdullah a-Rahbi, Director of the Kamran Training Center, praised the company's leadership for its strong support of training programs and stressed the importance of continuous skill development for all participants.
The course concluded with a ceremony where the participants were honored in the presence of key company leaders, including Training Director Mona Badri, Deputy Director of Relations Ammar Bishr, and course trainer Raed شl-Saqqaf.
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