Algeria - (Saba):
Joudah Publishing and Distribution House in Algeria has published a collective book titled "Digital Marketing for Drama and Cinema Production: Trends and Strategies."
The book addresses the profound transformations imposed by digitalization on the marketing methods of drama and cinema, focusing on the technical, cultural, and aesthetic dimensions of these transformations.
The book includes a collection of academic studies in which a number of Arab researchers discuss the development of promotional tools in the audiovisual field, in light of the rise of digital media, artificial intelligence, and recommendation algorithms, as essential tools in shaping artistic taste and creating audience preferences.
The book's editor, Dr. Maryam Nariman Nomar, explained to the Oman News Agency that the publication examines the transition of marketing from traditional models to modern interactive methods.
She pointed to a study of the semiological dimension of visual marketing campaigns, an analysis of the "fandom" phenomenon as part of current digital strategies, and a review of influential global experiences, such as those of the United States, specifically the role of new platforms like "TikTok" in reshaping the audiovisual marketing map.